Hey Roy, what happened to the budget range?
Well Mr. Blog last night I stayed up pretty late trying to figure out how it will all tie in how a budget range would allow me to sell at a cheaper price and still make the same money. I have spent all these years to develop and improve recipes to a point where I feel it is of a quality that if I were to purchase something from the supermarket and took it home I would want that quality and taste.
The question I asked myself really is why should I change that recipe again? does it make any sense to reduce the quality just to compete with imports and the short answer is I will never be able to compete with imports price wise. It is an unachievable goal. Then after realising this I have decided:
It is better to sell my product with the best quality at the best price rather than to try to sell a lower quality product at the highest price. At least then I have a competitive advantage.
So this is what I will do.
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