Wednesday, July 6, 2011

What happened to the budget range?

Hey Roy, what happened to the budget range?

Well Mr. Blog last night I stayed up pretty late trying to figure out how it will all tie in how a budget range would allow me to sell at a cheaper price and still make the same money.  I have spent all these years to develop and improve recipes to a point where I feel it is of a quality that if I were to purchase something from the supermarket and took it home I would want that quality and taste.

The question I asked myself really is why should I change that recipe again? does it make any sense to reduce the quality just to compete with imports and the short answer is I will never be able to compete with imports price wise.  It is an unachievable goal.  Then after realising this I have decided:

It is better to sell my product with the best quality at the best price rather than to try to sell a lower quality product at the highest price.  At least then I have a competitive advantage.

So this is what I will do. 

No comments:

Post a Comment